Product Marketing Specialist

Salary: £40,000 - £55,000

Industry: Automotive

Job Type: Permanent

Location: West Midlands

Reference: 28321dm

Expiration date: 04 April 2018


Support the Senior Product Manager, Product Strategy & Planning team and broader Commercial functions in the development of customer focused product definition for Aston Martin and lead subsequent delivery to market. Lead interface with the Commercial Take-To-Market (TTM) planning team for future vehicle programmes working with the commercial team and technical business functions.

Key Responsibilities & Tasks

Support product programme related planning, strategy, marketing and commercial activities. In particular, the development of the product strategy, product lifecycle management and interface with the Take-To-Market (TTM) planning team, including:

  • Product positioning & messaging
  • Customer product attributes requirements
  • Product definition
  • Volume and pricing strategy
  • Options & Colour & Trim strategy/execution
  • Development of product launch plans
  • Competitor and technology benchmarking
  • Define research programme requirement

Lead product planning activities and on-going product strategy development including:

  • Liaison with VLD’s, Programme Team and Engineering functions, including gateway reviews and PST meetings
  • Global pre-production vehicle planning
  • Identify sales & marketing fleet requirements
  • Input sales & marketing requirements into product lifecycle plan
  • Develop tactical product actions where required
  • Product performance reporting (e.g. option take rates)

Lead integration, planning & alignment of the product & programme requirements with regional teams.

  • Lead interface with regional product planners (RPP)
  • Manage product information & communication channels with RPP’s

Qualifications & Experience

  • Degree in a business or technical discipline (e.g. Business, Marketing, Engineering)
  • Relevant experience in a similar automotive industry role(s)
  • Good presentation skills (written and verbal) and ability to use PowerPoint & Excel
  • Excellent interpersonal skills and ability to communicate effectively at various levels
  • Excellent planning & organisation skills with strong ability to think strategically & tactically
  • Strong and proven business acumen
  • Good understanding of Commercial organisation and business processes
  • Experience in Marketing/Sales preferable
  • Strong desire to learn and progress through the company management structure