Aston Martin has received the prestigious King’s Award for Enterprise in the innovation category, celebrating its revolutionary approach to car interiors. This award, given by His Majesty the King, highlights Aston Martin’s unique perforating and quilting technique that enhances both the aesthetics and functionality of their ultra-luxury leather seats.

The King’s Award for Enterprise recognises UK businesses for outstanding innovation. Aston Martin’s cutting-edge method of creating bespoke leather interiors merges traditional craftsmanship with advanced technology. Their patented technique uses perforated holes to craft decorative patterns that also aid seat cooling. Through the Q by Aston Martin service, customers can personalise these patterns, achieving a previously unattainable level of customisation.

Q by Aston Martin offers customers the ultimate in personalisation, allowing them to design their dream car. This service includes options like dynamic wheel finishes, carbon fibre tinting, tailored woven leathers, and painted interior graphics. For the most ambitious clients, Q Commission provides a bespoke design journey, working closely with designers and engineers to create a one-of-a-kind Aston Martin.

Aston Martin’s commitment to innovation is supported by their state-of-the-art manufacturing centre in Gaydon, established in 2003. This facility combines modern technology with traditional craftsmanship, enabling seamless integration of design, engineering, and production processes. Gaydon is the birthplace of Aston Martin’s award-winning technologies and bespoke services.

This latest recognition marks Aston Martin’s third King’s Award for Enterprise since 1998 and is the first time that Aston Martin has won in the innovation category, by demonstrating innovative technology that has taken years of expertise to create.

Lawrence Stroll, Executive Chairman of Aston Martin said

As a company with a commitment to innovation, we are incredibly proud to be recognised with this King’s Award for Enterprise, which celebrates both the ingenuity of our craftspeople and the quality of Aston Martin’s bespoke interiors. This award recognises the unique composition of our ultra-luxury interiors and how our manufacturing team have gone to extra lengths to ensure the highest level of personalisation is offered to our customers, whilst not compromising on our seat technology’s core functionality.

With a rich history spanning 111 years, Aston Martin continues its relentless pursuit of innovation and excellence. The King’s Award for Enterprise is a testament to their status as the UK’s premier ultra-luxury car manufacturer. As they forge ahead, Aston Martin remains committed to creating cars that are masterpieces of design and engineering, symbolising the pinnacle of British luxury.


Source: www.astonmartin.com “Aston Martin celebrates innovation with King’s Award for Enterprise 2024”



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